From India and therefore therefore the Middle East to Latin America and the Philippines, the world’s biggest brandy markets all faced challenges in 2020. and therefore the issues were diverse, with prohibition in India threatening to curb consumption, ongoing economic uncertainty in Latin America denting disposable incomes, and a tough-talking president stirring up a particular amount of consumer anxiety.
Yet despite the backdrop, some brands managed to cement solid volume gains, making the foremost of a ‘new normal’ and shifting their product offer to satisfy the buyer needs of now. Brandy Brand Champion Old Admiral may be a case in point, and ranks highly as a result.
Eagle-eyed readers will note that the highest 10 looks very different this year. United Spirits, traditionally a mainstay of the brandy category, has shifted a number of its “popular segment brands” to a franchise model, and intrinsically declined to disclose the figures. This allowed other brands to climb the rankings – but even without the skew faraway from the United Spirits portfolio, there are some major shifts in how the brands pile up .
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